Lucia Philip
I am a senior marketer who has worked across industries as diverse as aerospace, MedTech, management consulting, fast moving consumer goods (FMCG) and market research.
I specialise in helping entrepreneurs to understand the strategic and competitive context in which they are operating so that they can build brands that are instantly recognisable and easy to recall.
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Long term brand building, informed by customer research and market analysis, and fuelled by the things we know work: distinctiveness, brand codes, share of voice, consistency and availability.
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Marketing that has your business strategy at its heart - less activity for its own sake, more direction, more impact.
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Rubber-hits-the-road, always-on marketing for businesses who have got their strategy and brand right
